Selfridges Window Displays - Project Ocean

Last night, the windows team completed a small collection of installations adorning the Orchard Street side of the Selfridges building in London, celebrating the stores ocean life conservation scheme, 'Project Ocean'.
 With an emphasis this year on the conservation of sharks, Selfridges has seen fit to ensure that none of the beauty products it stocks contains a single trace of shark oil. Via a series of colourful, comical and graphical installations, these new windows are all about rehabilitating the reputation of the shark for the post Jaws generation, with our showcase window displaying the work of Jonathan Latiano - with perhaps the cutest shark in existence?
As ever, faithful reader, here are some behind the scenes shots of the shark going in:
Click on the pictures for bigger versions.

1 comment:

  1. Very cool photos and some great Cable displays. Most people just walk by windows and don't bother looking in. Something out of the ordinary will grab their attention and bring them into your shop or restaurant.