16.7.12

Nike Windows Selfridges Duke Street

I've been meaning to blog these a while now. Whilst the Oxford Street installations remain intact over the Jubilee and the Olympics, its all change either side of the store. With the BFC over on the Orchard Street side, its time to get involved in the summer of sport vibe with our innovative new Nike window displays over on the Duke Street side of the store.
My pictures do not do these displays justice - they have to be experienced to be fully appreciated. Once again, we're trying out even more immersive installations for the publics consummation - installations that react as you walk past, kinetic sculptures, light shows and perhaps most impressively, the JUMP window, where passers by are asked to jump as high as possible and the technology inside the window registers how high you've leaped - which is then lovingly played back on a massive screen for your enjoyment...
JUMP!
Windows like no other? Get down to Duke Street to see for yourself!

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