29.7.12

Kusama for Louis Vuitton

 This is big. 
At the beginning of the month, the Selfridges website proudly announced the exciting takeover of its London store this August by the Japanese artist Yayoi Kusama's collaboration with fashion brand giant, Louis Vuitton - a gargantuan collision of panache, style and commerce. The takeover is vast - and, of course, top secret, however, it has been revealed that the windows are part of this takeover - and pretty soon, work will start on installing these landmark displays. 
The teaser image (above) comes from the Selfridges website. This is going to be an ambitious install - and one I cannot wait to see come to fruition.
This week, the Kusama takeover launched in the Louis Vuitton flagship store on Bond Street. Typically finished to perfection, once again the installation covers the split level window space areas of the store. Kusama's nerve sculptures form the largest feature in these displays, snaking all over the building. Perhaps most impressively of all are the life-size casts of Kusama which feature in two of the windows.

I popped down to the store on Thursday and grabbed some snaps. The red and white polka dot pattern is unmissable; passers by were double taking the life-size Kusama as she peered down on them. 
 The LV / Kusama takeover is international. This was the view of the exterior Louis Vuitton building at their flagship store on Fifth Avenue in New York earlier in the month.
 Katie Grand, editor in chief of LOVE magazine, recently tweeted this teaser image of the new issue of LOVE which launches tomorrow, covered in the trademark polka dot Kusama motif...
Exciting.

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