19.6.12

Alex Mattson SS13 Behind The Scenes

I was approached by Ella Dror PR a couple of months back to see if I would be interested in set designing the lovely Alex Mattsson's SS13 presentation for the new London Menswear Collection's season. I've worked with Alex before whilst he was a BYT at Selfridges, so it was great to have the chance to do something more substantial with him this time. With the help from many lovely people, including most importantly Mr G Glassby, we set about transforming the office foyer location chosen for Alex's presentation just behind the Hospital Club in Covent Garden into a sterile, laboratoryesque setting fit for his UFO inspired collection.

Location recce:
Stage making:
Fake wall making:
Friday night installing:
Sunday morning wake up call:
Sweep/Tweet:
Walls installed:
Posters up:
Vinyling done:
Me:
Carmen:
Justin:
Done:

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