20.9.11

London Fashion Week SS12 Day 3: Presentation Fred Butler

Fred Butler's SS12 presentation in the Portico Rooms at Somerset House this Sunday was a moment of synthesised beauty: musically, technologically, and fashionably. Talk about zeitgeist - this show walked the fine line between fashion and fine art - the models entered the space, struck poses for minutes on end in their designated spaces and then merged as one in the centre of the room - a gestalt creature. One again, we had a collection from this season inspired by creatures from the deep. Susie Bubble hosted, this was a blogger meets blogger moment. Patrick Woolf composed the beautiful soundscape and Kim Howells and Alun Davies styled and set designed. Along came MP for Hackney, Diane Abbot, who I described this event to her as 'an immersive catwalk-the future for fashion' and that just about sums it up - hashtags at the ready - this event should have been called House of Bloggers.

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