Fashion Fringe at The Design Museum

The Selfridges Windows team have been working on this exciting project simultaneously alongside their other store related duties...The Design Museum, London, approached the Selfridges Window Team to design and install a display in their amazing Tank Space and Stairway Atrium to celebrate the work of the current Fashion Fringe winner Corrie Nielsen. Nielsen won the prestigious accolade last year, and has since been working on her AW11 collection which she debuted at London Fashion Week in February. Working to a brief entitled 'From Inspiration to Realisation', we wanted the display to be simple yet engaging, and befit the suitably stylish Design Museum ethos. A steady design process of our own took place, and the design grew organically over the weeks whilst we sourced the fabrics and made the props needed for the installations. On Wednesday 9th March, the team congregated at the Museum for an intensive early morning installation process, which saw the whole team - stylists, visualisers, production, managers all mucking in.The Windows Team in all their glory!Corrie's beautfiful dress hanging in the Design Museum Foyer:

These installations are on for the next couple of months, so check them out! The Design Museum is a fantastic little space, and is situated at possibly the most beautiful point along the Southbank, with an amazing view over Tower Bridge.

No comments:

Post a Comment